The number two fear in the UK is public speaking. As many of 75% of us suffer from it. Combine this with the pressure of a time limited pitch and it’s no wonder we end up with sweaty palms. When you’re passionate about your product or service, it can be really frustrating when you can’t get that across.
Even if you know your potential buyer well, how will you structure your pitch to stand out above other products and services competing for their time and attention?
If you are pitching to a large group, how will you grab the attention of everyone in the room?
And if you are pitching to a small group, for funding or new business, how will you convince them to buy?
Pitching is a multi-faceted area of expertise. To do it well, you need to know how your buyer thinks, speak their language, and deliver your pitch with the 3 Cs – confidence, calmness and credibility.
Karen Jay Hewitt spent many years in business before becoming an entrepreneur herself, and her expertise spans the fields of sales, marketing, linguistics and leadership. She has worked in telephone sales, run her own communications agency, worked as a simultaneous conference interpreter and has been teaching public speaking in the corporate world for the last 7 years. Karen is a certified trainer of Neuro-Linguistic Programming – the study of excellence – and knows what it takes to deliver an excellent pitch.